To understand how people think and act, we need to consider their social and cultural backgrounds, such as their ethnicity, race, gender, culture, beliefs, traditions and nationality. These factors shape their psychological processes and influence their interactions with others and their surroundings. This is the psycho-social-cultural perspective, which views human behaviour and mental processes as part of a complex system of relationships and influences.
Our experts are skilled in analysing the psycho-social-cultural aspects of communities and societies. We use various methods, such as interviews, observations, social media monitoring, to collect data on the individuals, groups, norms, values etc. that affect their attitudes, beliefs and actions. This data can help organisations to anticipate behaviour, manage risks, design the best policies and create effective influencing campaigns.
Why Psycho-Social-Cultural Intelligence?
Gain a fuller picture of who the people are in order to predict what decisions and actions they are likely to take
This prediction then ultimately helps to build a more strategic influencing map or help navigate against certain actions that a society may take against a government or organisation.
Important in developing policies
The best policies often fail because of lack of understanding of the decisions and actions of the people that the policies are suppose to apply to.
Strategic Influencing Campaigns
Influencing campaigns are essential to challenge and change disruptive and ineffective beliefs, practices, behaviors, social norms and practices. We assist organisations to design and implement effective policies and influencing strategies to change the hearts and minds of people to build effective, functioning and healthy communities and societies.